Catalog Entries |
Spring Semester 2021
May 07, 2021 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MK 456 - Web Analytics and Marketing |
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Introduces students to web analytic and online marketing tools. Course demonstrates how businesses can use the web to derive customer insight and improve marketing strategy.
Topics include: web ad design, web traffic analysis, and general online marketing applications. Prerequisite: MK 351 and MK 451.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture, Online Business Department Textbook information for this course. |
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