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University of Montevallo



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Spring Semester 2021
Dec 02, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MK 456 - Web Analytics and Marketing
Introduces students to web analytic and online marketing tools. Course demonstrates how businesses can use the web to derive customer insight and improve marketing strategy. Topics include: web ad design, web traffic analysis, and general online marketing applications. Prerequisite: MK 351 and MK 451.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture, Online - do not use

Business Department

Textbook information for this course.

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