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|MK 456 - Web Analytics and Marketing|
Introduces students to web analytic and online marketing tools. Course demonstrates how businesses can use the web to derive customer insight and improve marketing strategy.
Topics include: web ad design, web traffic analysis, and general online marketing applications. Prerequisite: MK 351 and MK 451.
3.000 Credit hours
Schedule Types: Lecture, Online
Textbook information for this course.