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University of Montevallo

 

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Spring Semester 2021
May 13, 2021
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MK 452 - Strategic Marketing Management
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online

Business Department

Textbook information for this course.

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