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|MK 452 - Strategic Marketing Management|
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.
3.000 Credit hours
Schedule Types: Hybrid, Lecture, Online
Textbook information for this course.