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University of Montevallo



Detailed Course Information


Spring Semester 2021
Mar 29, 2023
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Information Select the desired Level or Schedule Type to find available classes for the course.

MK 452 - Strategic Marketing Management
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and senior standing.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Hybrid - do not use, Lecture, Online - do not use

Business Department

Textbook information for this course.

Must be enrolled in one of the following Classifications:     

Undergraduate level MK 351 Minimum Grade of D

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