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University of Montevallo

 

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Detailed Course Information

 

Spring Semester 2021
Jun 22, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

MK 452 - Strategic Marketing Management
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Hybrid, Lecture, Online

Business Department

Textbook information for this course.

Restrictions:
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Undergraduate level MK 351 Minimum Grade of D

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